PLAY THE GAME, LIVE THE DREAM

First XI launched its first programme with Coventry City Football Club and Loughborough College in 2022, delivering a world class Elite football experience and undergraduate degree programmes.

The Club has a rich heritage and unrivalled track record of developing talent and creating progression in elite football.  Coventry City FC have a proud history and tradition of developing Academy graduates to play in the first team, along with generating millions of pounds of value with players such as James Madison, Callum Wilson, Chris Kirkland, Calum Davenport, Gary McSheffrey, Ben Turner & Gael Bigirimana.

Loughborough College is a highly regarded education institute and delivers degrees as conferred by Loughborough University.